Vision Zero Landing Page

My role in this project was conceptualizing and designing a new landing page for Vision Zero SF’s new website. The main goal was to communicate the current stats and the program’s accomplishments in an engaging way that would make people want to learn more. I created an interactive infographic section displaying the current stats that, when the user hovers over, a goal or accomplishment would be revealed. This allowed the information to be condensed into one area at the top of the page while still being broken into smaller nuggets. This would intrigue the user to continue exploring while not being overwhelmed with too much text, keeping it simple and to the point. Below is a video showing the full page design and interactions.

Firm: MIG Client: San Francisco Municipal Transportation Agency (SFMTA) Creative Director: Shannon Koy Art Director: Sara Raffo Designer: Christine Belete