DRCOG Social Media Ads

My main role in this project was to conceptualize and design a set of social media ads to get people in the Denver community to take a survey on their concerns and ideas on creating safer streets for all modes of transportation. The concept for the ads was to use animation to depict several different scenarios by using statistics, asking questions, and illustrating aspirational scenes as ways to connect with the viewer. You can play each of the ads below.

Firm: MIG Client: Denver Regional Council of Governments (DRCOG) Creative Director: Shannon Koy Art Director: Ed Canalin Designer: Christine Belete